70 years of Evolution
At the Earl’s Court Motor Show in London in 1950, the Plus 4 was presented for the first time. Since then, it has proven to be one of the most successful models produced by the firm. This vehicle was given the name Plus 4 because it had a higher power output than the 4-4, which was the first four-wheeled Morgan and was released in 1936. The Plus 4 was equipped with a ‘flat’ radiator and cycle wings during the first four years of its existence by the manufacturer. On the other hand, the ‘cowl radiator’ design was first launched in 1954. This is the classic style that has become synonymous with Morgan, and the design proportions that are included in the Plus Four that are available today continue to be used.
Throughout its existence, thousands of instances have been manufactured, and exports have proven to be successful in all of the important markets, including the United States of America. The Plus 4 was the vehicle that triumphed in its category at the Le Mans 24 Hours race in 1962, which was the most significant motorsport victory for the business. To this day, Ralph Lauren’s collection, which is widely regarded as one of the most prestigious automobile collections in the world, includes a Plus 4, which was the first automobile that Ralph Lauren ever owned. One cannot deny the fact that it plays a vital role in the narrative of Morgan.
In order to provide the most authentic representation of the four-wheeled Morgan sports vehicle that is currently on the market, the most recent Morgan Plus Four blends the company’s characteristic combination of industry-leading workmanship and engineering honesty into its design.
A variety of design, dynamic, and technological advancements have been included in the most recent Plus Four, which proudly continues the history of the company’s longest-running nameplate. These enhancements have been informed by almost seven decades of evolution.
The redesigned Plus Four was designed with the intention of simplifying and reducing visual noise, which will allow the classic style of the Plus Four to be cherished even more. New lighting, wings, a front splitter, a rear diffuser, and floating front and back number plate plinths are some of the features that distinguish the front and rear appearances of the vehicle. As a result of these modifications, the visual identity has been updated, and the general appearance has been cleaned up.
The new front and rear lights, which are built solely for Morgan, were dreamed of by the company’s in-house design and technical teams. These lights are free from the limits that are imposed by a readily accessible lighting unit. This is proof of the company’s larger philosophy of improving usability and quality while preserving the classic appeal that is associated with the brand. The new front and rear lights are an example of this philosophy.
The diameter of the new 8-inch headlamp has been gradually increased by one inch in comparison to the previous models. This helps to regain the more conventional proportions of the Plus Four, which had expanded somewhat when the vehicle was moved to the CX-Generation Aluminium Platform in the year 2020. The new headlamp design integrates the front indication, which enables the elimination of indicator units that are placed independently. This characteristic is also mirrored inside the rear lights of the vehicle. The front and rear lights each output a light source that is more powerful and of greater quality than the ones that were used in earlier generations.
Both the front and rear wings of the new Plus Four have undergone a complete transformation and are now built utilising cold forming technology. They include a larger amount of surface, which influences the way light reflects over the wing profile, providing tension and conjuring a more sculpted volume. Although the alterations are intentionally modest, they feature a greater level of surfacing.
Alongside the release of new front and rear wings, the most recent Plus Four comes with a new front splitter and a new rear diffuser, both of which have a floating number plate plinth. This was done to coincide with the debut of the new wings. Dark matte grey paint is used to finish both the front splitter and the rear diffuser of the vehicle. This is done to limit visibility and make the vehicle appear lighter in appearance. This characteristic is reminiscent of traditional Morgan sports cars from the era in question. Many of these automobiles did not have front undertrays or bumpers, which resulted in the formation of a prominent horizontal line at the lower area of the wings and the centre cowl.
With Morgan’s very own H.F.S. Bold typeface, a new model badge has been introduced. The logo is a modern take on the traditional style of automobile brands, and it was inspired by vehicle badges that had italicised fonts and speed lines that repeated themselves.
Not only is the rearview mirror brand new, but so are the wing mirrors. Each is a one-of-a-kind creation that has been developed with Morgan in mind right from the beginning. These new mirrors are manufactured from lightweight aluminium and are homologated for all of the current markets. They represent a significant improvement over the engineering integrity, functionality, and aesthetic aspects of the mirrors that came before them. Although it is not immediately obvious, the new mirrors have been subjected to a stringent testing procedure and great attention to detail, which is a representation of the degree of detail upon which the firm is currently functioning.
Over and beyond performance stats and lap times, Plus Four places an emphasis on the driving experience. The technical team of the firm strives to achieve dynamic performance that compensates the driver and provides them with a stronger connection to the vehicle and the road that lies ahead. The most recent generation of the BMW 2.0-litre engine is the engine that powers the Plus Four, which is offered in both manual and automatic gearbox options.
New spring rates and re-valved dampers are now included in the standard suspension of the most recent Plus Four, which also boasts a modification to the standard suspension. In addition, beginning with the launch, a Dynamic Handling Pack, which was created in collaboration with Nitron, a company that specialises in suspension, will be offered as an optional accessory. New springs with single-way adjustable dampening and an adjustable spring platform are included in the Dynamic Handling Pack, in addition to the inclusion of a rear anti-roll bar. This pack is made especially for Morgan and is solely available to Morgan customers. These modifications contribute to the delivery of a higher degree of dynamic performance and, similar to the Plus Four as a whole, strive to create a driving experience that is enjoyable and satisfying.
The company’s design and technical teams have made it a key priority to improve the connection between occupants and Plus Four. This is in line with the company’s philosophy of combining traditional elements with current technology that is suited for the situation. The Sennheiser audio system, improvements to the LCD screen and dashboard, additional improvements to the interior illumination, and a new key fob are some of the specific modifications that have been made to the Plus Four. These modifications improve the user experience by merging with the car in a smooth manner, without drawing attention away from the vehicle’s classic attractiveness.
Furthermore, the lightweight Sennheiser audio system, which was initially introduced to the Plus Four in 2022, has been improved for the most recent Plus Four. The improved system makes use of extra ‘invisible’ speakers in the cockpit, notably below both seats, as well as traditional speakers with greater specifications that are located within the doors. Sennheiser’s tuning, much like the previous version of the audio system, gives the fantastic illusion of a vast sound stage in front of the passengers. This not only provides a high-quality soundtrack, but it also provides an even greater range of loudness and an expanded Bluetooth range.
The speaker grilles that are situated on each door of the Sennheiser premium audio system ensure that the system’s visual identity is preserved. The legendary louvres that are imprinted into each bonnet of a Plus Four serve as the source of inspiration for the design of the grille, which also features the Sennheiser emblem prominently.
Additionally, Plus Four drivers will now have a greater degree of control over the audio selection, thanks to the addition of track pause and skip capabilities. This feature can be managed by utilising the volume control dial that is already there, which eliminates the requirement for extra switches. A display of the volume as well as the track ID will be displayed on the LCD screen, which will be located in front of the steering wheel, between the dials for the temperature and the gasoline. There have been further modifications made to the LCD screen, which include a variety of visual refinements to the graphics, and the dashboard button lights have all been completed in white.
The new interior lighting serves to showcase the sophisticated cockpit of the Plus Four, which is a reflection of the alterations that were made to the outside lighting. In addition to the use of fade-in-fade-out technology, the illumination experience has been improved through the utilisation of lighting modules of a better grade and programming that is more capable of intelligence. All of the lighting has been thoroughly developed and reviewed in terms of its location, direction, and arrangement in order to produce the best possible situation for the people who are occupying the space.