A TRULY IMMERSIVE PHYSICAL LUXURY SHOPPING EXPERIENCE.
For five weeks, the two incredibly sought-after global brands have transformed an East Hampton body shop into the most opulent, immersive, interactive store, offering their clientele a wide range of programming and experiences that will engage, amuse, and inspire their combined audiences in a more tangible way. The pop-up, which will debut on June 29 as a celebratory start to summer, will rethink the auto body shop's origins through architecture and design. Mytheresa will offer exclusive brand collaborations and products from the world's top international designers, with merchandise for women, men, kids, and general lifestyle. Only those who pre-register will get access to the experience.
One cannot miss the distinctive area. The store will be decorated in the recognisable, striking Mytheresa yellow and Flamingo Estate green and will be located in a busy district of East Hampton, immediately across the street from the well-known East Hampton train station. Mytheresa and Flamingo Estate will create the unexpected out of vintage auto parts, such as shelves made of tyres, luxurious clothing displayed on custom-designed car muffler rails, tool sheds housing luxury merchandised accessories and more. They will lean into the car theme and use it as inspiration across all the opulent design elements.
Customers will be presented intelligent co-branded programming within the interactive store with other premium businesses that share their values. The programming will change from week to week in order to keep consumers and shoppers interested and coming back repeatedly.
Apart from the main area, there will be an Inconvenience Shop with a large selection of Flamingo Estate and Mytheresa-curated, never-before-seen joint products and sumptuous pantry staples.
Heather Kaminetsky, President of North America for Mytheresa spoke on the partnership; "Opening a physical experiential store, together with Flamingo Estate in East Hampton felt like the perfect 'unexpected' moment to further bring this wonderful partnership to life. We wanted to bring to the sophisticated audience in the Hampton's a combined and truly unique immersive luxury experience - one that allows us to engage and inspire throughout the summer and to bring our curated offering to them in a more physical way."
The Mytheresa x Flamingo Estate Summer Luxury Body Shop will open on June 29 and be accessible from Thursday through Sunday from 11 am to 7 pm EST. Throughout the season, there will be specialised programming, with particular timings to be announced.
Details for Summer Pop-Up Shop:
11am to 6pm Thursday - Sunday
June 29 to July 30 Summer 2023
Location 9 Railroad Avenue, East Hampton
Prior to arrival at the store, all visitors will need to sign up online to secure a QR Code (or "ticket") to the experience.
Daily programming will be announced first week of July
Discover More: Mytheresa and Flamingo Estate
