At the forefront of youth culture and California lifestyle...
Storm Reid, an actress, producer, and current USC student, has teamed up with Pacsun to release a new capsule collection for Spring 2023 called Storm Reid x Pacsun The ArashiBlu Collection. With each new collection since its debut in July 2021, Reid's swimwear line has been a showcase for the designer's prodigious imagination and eye for detail.
This newest release is an extension of Reid's ArashiBlu umbrella brand, which collaborates with like-minded artists to challenge the status quo, creates with curiosity and purpose, and attempts to create spaces for genuine expression and deep conversations.
"Creating these last five collections with my mom and partner Robyn Simpson, designer Esther Kang, and the full team at Pacsun, has taught me so much about the processes of design and creation," said Storm Reid. "Through this collaboration, I've had the chance to design, watch those designs come to life, and then assist in the imagery and marketing of the collections. It's been a dream and I'm excited to share the latest drop!"
"Pacsun continues to support collaborations that bring the spirit of authenticity and self-expression to our customers," said Brie Olson, Co-Ceo at Pacsun. "We pride ourselves in being at the forefront of youth culture and California lifestyle, using fashion to create positive change through creativity, diversity, and individuality. Over the past two years, Storm has brought her fresh lens to this original and innovative swimwear collection, and this drop is no exception."
Tangerine, island green, dahlia purple, super pink, and other vibrant pop hues return to the nylon and spandex fabrications featured in the fifth drop under the partnership. Layering, cutouts, strappy features, cinching, ring trims, colour blocking, and hardwear components adorn the bikinis and one-piece silhouettes. Reid designed two multipurpose scarves to match the swimsuits, and they may be worn around the neck, as a sarong or even as a head scarf.
Discover more: Storm Reid x PACSUN
