DAVID YURMAN INTRODUCES SOFIA RICHIE GRAINGE AS THE FACE OF SCULPTED CABLE

The most prestigious luxury jewellery brand in the United States, David Yurman, has just introduced a new campaign to promote the debut of its Sculpted Cable bracelet. The campaign stars social media it girl Sofia Richie Grainge, who is also the brand's newest global ambassador. The Fall 2023 campaign is the first advertising effort by the brand to highlight a single hero collection. It was photographed in Joshua Tree, California, at the Kellogg Doolittle House, which is known for its expansive views and organic construction.

Richie Grainge seamlessly conveyed the aura of David Yurman's signature laid-back elegance on set, highlighting the imaginative spirit and contemporary sophistication of the jewellery itself. This campaign was shot by David Yurman and Richie Grainge. Elin Svahn served as the campaign's stylist, while fashion photographer Glen Luchford was responsible for the campaign's photography. The creative direction was handled by Evan Yurman.

"David Yurman embodies everything that I'm trying to express with my aesthetic—with how I dress, and how I want to feel, which for me is very timeless and elegant," says Richie Grainge. "This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack."

The original helix shape has been recreated as a delicate, lower-profile relief in Sculpted Cable. Each ridge has been painstakingly carved and polished to an ideal shine in order to achieve this effect. The wave-like forms of Sculpted Cable are a tribute to the richness of the original Cable. These designs combine time-honoured workmanship with a contemporary sensibility. The new bangle, which is an amazing addition to David Yurman's existing Sculpted Cable collection, will be offered in 18K yellow, rose, and white gold, with or without hand-set pavé diamonds, and will be available in a variety of colour combinations.

This most recent edition of the Sculpted Cable design showcases Cable's curves that have been honed into smaller, lower profiles. The new form was painstakingly planned and developed over a number of years. One version of the bangle features 170 hand-set diamonds of varying sizes with a total weight of up to 1.7 carats. These diamonds were meticulously planned and positioned by expert craftsmen working with David Yurman to accentuate the Cable fluting.

"Sofia is a style icon with endless charm, and we're delighted to collaborate with her," says President Evan Yurman. "She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable."

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