LOOK, NOW MADE EVEN BETTER WITH REAL MADAGASCAR VANILLA

Captain Morgan Original Spiced Rum has been America's favourite spiced rum for many years, and with good reason. The addition of genuine Madagascar vanilla has elevated the flavour to a new level. To match the superior flavour of a fortified liquid, its packaging should be equally impressive. The new bottle, designed to evoke the trademark smoothness and spice of Captain Morgan, includes a vibrant colour palette and expressive gold brushstrokes.

We've perfected a blend of Caribbean rum, real Madagascar vanilla, natural flavours, and spice—including notes of cinnamon, clove, dried fruit, caramelised sugar, and honey—that works wonderfully in both mixed drinks and straight up sipping.

You don't need to be a mixology pro to make a tasty, spiced-up cocktail with Captain Morgan Original Spiced Rum. Captain Morgan Original Spiced Rum has teamed up with Tone Bell (comedian, actor, and host) and Drew Afualo (influencer, host, author) to host a competition called Battle of the Badtenders. This competition challenges amateurs (or "badtenders") to make classic cocktails like the Pia Colada, mojito, and cola using only the ingredients provided. There is no need to learn mixology to enjoy the countless options available to you.

“This is an exciting new chapter for Captain Morgan. With a fresh new look that highlights our elevated liquid, we are staying true to our roots and spicing it up,” says Anne Nosko, Vice President, Captain Morgan. “We‘re dialling up our trademark taste with even more delicious ingredients for our loyal fans and new consumers to enjoy endless cocktail possibilities.”

“I know a thing or two about what makes a delicious drink. I also know how to spot a bad one,” says Tone Bell. “Captain Morgan Original Spiced Rum makes cocktails downright delicious, whether you like to keep it simple or show off a little—there’s no wrong way to enjoy it.”

Discover more: Captain Morgan

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IMPERIUM brings together some of the world's most fascinating brands and assets. Each Edition of IMPERIUM, we present the finest products and services the luxury market has to offer in an easy-to-read manner.

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