Lotus goes Bespoke

After receiving a lot of requests from customers all around the world, Lotus has decided to provide a unique service called Lotus Chapman Unique. Customers will have the chance to personalise their Lotus goods through the use of this service, which will include the ability to personalise anything from emblems and trimmings to the complete and one-time customisation of an entire car.

Beginning on April 25, 2024, the bespoke service will be introduced in China. Subsequently, it will be distributed all over the world over the course of the following months.

Clive Chapman, son of Colin and Director of Classic Team Lotus, commented; "Together, my parents shared an extraordinary adventure. Their dynamic personalities created innovative designs for the drivers to enjoy. Now the drivers can enjoy creating their own innovations with Lotus Chapman Bespoke.”

Colin and Hazel Chapman, the founders of Lotus, established the company in 1948 in London, United Kingdom. The name Lotus Chapman Bespoke was chosen to commemorate the Chapmans. Colin Chapman was a pioneering developer who was responsible for the development of a significant number of the designs, technologies, and inventions that are currently used in motor racing.

Throughout his life, Lotus has always possessed that defiant Chapman spirit. He was a real pioneer who disregarded the established order and became well-known for forging his own route, in his own unique manner.

Qingfeng Feng, CEO, Lotus Group, commented; “The story of Lotus is the story of a bespoke carmaker. The first cars were hand-drawn and hand-built at home by Colin Chapman, and that spirit lives on in us today.”

Cars manufactured by Lotus are being driven by individuals who possess the same attitude, and Lotus Chapman Bespoke serves as a bridge between our company's founders and the drivers of today. It is now possible for you to complete your automobile in the manner that you want, just as Chapman himself would have done. The reason that Lotus Chapman Bespoke bears the name of our company's founders, Colin and Hazel Chapman, is that this is the greatest praise that we are able to bestow upon them.

With Bespoke, there are three levels of personalisation and customisation to choose from:

1. Tailor-made: choose your own unique combination from within a broad palate of colours and designs, and finish with exclusive personal touches and details.

2. Collection: choose from a selection of limited-edition designs, brought to life in partnership with partners, artists, and likeminded luxury brands.

3. One-off: As the name suggests, build a car as unique as you are.

Ben Payne, VP Design, Lotus Group, commented; “Many of our customers are looking for a bespoke experience; be that colour, texture, fabric, detail – and we are excited to see their individuality stamped on our cars around the world.”