Matt’s Collection: Redefining Business Luxury Worldwide.
In today’s fast-paced world of global business, Matt’s Collection has emerged as a trailblazer, seamlessly blending opulent workspaces, curated events, and unparalleled luxury experiences. With a vision for redefining what it means to work and network, the company’s ethos of "Business Luxury, Worldwide Excellence" delivers more than just a workspace—it offers a lifestyle tailored for high-net-worth individuals (HNWIs) and ambitious entrepreneurs.
From premium venues in Mayfair and Marbella to exclusive villas in Mykonos and yachts in Cannes, Matt’s Collection creates extraordinary opportunities for its clientele. At the helm of this dynamic brand is its CEO Matthias Plunser, whose journey from Austria’s countryside to leading a pioneering luxury service provider is as inspiring as the company’s offerings.
Growing up as the oldest of four boys in the idyllic countryside of Tyrol, Austria, the CEO recalls a childhood filled with music, alpine skiing, and early lessons in business. “My father owned supermarkets, and though I didn’t always enjoy helping out, it taught me invaluable skills,” he shares.
Academically, he was a hard working student—a balance of hard work and pragmatism. “I perfected the Pareto principle early on, focusing only on what mattered most to me,” he laughs. A shift to a music school at 15 unleashed his creative drive, eventually leading him to study music in Vienna. However, a life in orchestras wasn’t his endgame. “Creating has always driven me. I realized I wanted to build something far beyond music.”
The turning point came in 2013 after reading Tim Ferriss’ The 4-Hour Workweek. Inspired by the concept of remote business and freedom, he embarked on a digital nomad lifestyle, writing eBooks, creating online courses, and marketing himself globally. “I saw how technology was transforming work. The pandemic accelerated that shift—more entrepreneurs now operate from anywhere in the world,” he explains.
This realization became the foundation of Matt’s Collection. Seeing the need for flexible, high-end workspaces and curated luxury experiences for modern entrepreneurs, he set out to fill the gap. Today, Matt’s Collection offers an exceptional suite of services, including bespoke business concierge packages, VIP experiences, and premium global workspaces.
At the core of his leadership philosophy is a simple but powerful mantra: “Treat others how you would like to be treated.” The CEO prides himself on building teams driven by ambition and motivation rather than experience alone. “Skills can be learned; drive cannot,” he asserts.
Under his leadership, Matt’s Collection has forged partnerships with top-tier venues and luxury providers worldwide. The accomplishment he’s most proud of? “Building relationships with these incredible partners and offering unparalleled opportunities to our clients.” Yet, he remains humble about the journey: “Building something great takes far more effort than I ever imagined.”
The luxury industry brings its own unique challenges, from managing relentless global demands to staying balanced. “With events, parties, and constant activity, you have to focus on what’s good for both the business and yourself. Otherwise, burnout happens quickly,” he admits.
Role models such as Gianluca Vacchi and Arnold Schwarzenegger inspire him to pursue health, creativity, and resilience. “Schwarzenegger’s story, especially as a fellow Austrian, reminds me that anything is possible if you’re determined enough.”
Looking ahead, the CEO envisions even greater growth for Matt’s Collection. The pandemic highlighted the importance of flexibility, remote work, and curated luxury services—a trend that continues to evolve. With a focus on innovation, he remains driven by his competitive spirit and passion for seeing his ideas come to life.
For him, success isn’t defined solely by revenue or accolades. True success lies in moments of happiness: “Seeing my wife and kids smile, spending time together without thinking about business—that’s when I feel truly successful.”
To those looking to disrupt their industries, his advice is clear: “Never give up. Keep working on your dreams and vision, no matter how tough it gets.” He also emphasizes the importance of surrounding yourself with great people: “Success comes when you have the right support, especially during challenging times.”
From a music-loving teenager in Tyrol to a CEO redefining luxury work and travel, the story of Matt’s Collection is one of passion, perseverance, and vision. As the brand continues to set new standards for business excellence worldwide, its leader’s philosophy remains simple: create unforgettable experiences and inspire others to dream bigger.
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