Pop-Up Michelin Star Onboard a Superyacht Experience.
In partnership with Fraser Yachts, Superyacht Foodie has introduced a unique full sensory, haute cuisine, Scandinavian dining experience that curates the Michelin Star restaurant experience onboard superyachts.
It appears that the recently launched concept that Superyacht Foodie has been developing over the past six months is perfectly syncing with the Haute Cuisine movement, following the announcement that renowned 3* Michelin Star restaurant Noma is closing its doors and choosing to focus instead on an e-commerce platform and the occasional pop-up restaurant.
A Michelin Star restaurant is brought onboard your superyacht as part of the Superyacht Foodie Experience. They take over the galley for one night and create a unique dining experience that includes a 10-course tasting menu with an optional wine pairing, working with Michelin Star Chef Kim Mikkola and his restaurant Inari.
Founder of Superyacht Foodie, Titta Uoti-Väisänen explained, “We’ve been working on this concept following several conversations with busy charter yachts and considering the feedback from the next generation of owners and guests who are asking, ‘what else can we do?’. By day three or four of the charter, guests and especially regular charterers, can feel they’ve done most things, they’ve been ashore, they dine in spectacular restaurants all the time, they’ve spent the day enjoying the ocean and just don’t want to dress up and go ashore again. Having the Superyacht Foodie Experience booked mid charter gives them something they have never experienced to look forward to.”
This is only the beginning, though; they also carefully craft the ambiance, making it part of the experience through lighting, noises, aromas, textures, table scaping, and service. Superyacht owners and charter guests not only receive a completely new gastronomic offer during their charter, but they also have the chance to interact with the Michelin Star Chefs over after-dinner drinks. Yacht chefs and crew can decide to skip the event or participate, and they can choose to take the night off or not.
The Superyacht Foodie Experience introduces a new level of Haute Cuisine to superyachts. It was inspired by a chat with a superyacht captain who had privatised a Michelin Star restaurant for his charter guests, only for them to decide they didn't want to have to walk onshore.
Mark Duncan, Director of Marketing & Business Development at Fraser Yachts added, "We love fresh, new ideas at Fraser Yachts. We were proud to support The Superyacht Foodie Experience with their launch onboard M/Y CURIOSITY during the recent MYBA Charter Show in Barcelona which was a great success. In no small part due to Titta's extensive experience in luxury yachting and her understanding of what our clients really look for. Well done to Titta, Michelin Star Chef Kim Mikkola and all the SYF team. We wish you every success and look forward to presenting this unique pop-up experience to our charter clients around the world."
Anais Jaber, charter manager of MY Curiosity who attended the inaugural Superyacht Foodie Experience along with with the owners family shared, “This is a truly custom-made, one-of-a-kind experience that fits our standards and clientele perfectly. It has potential for further development in our industry.”
Discover more: Superyacht Foodie Experience & Fraser Yachts