Spain Sotheby’s International Realty: Redefining Luxury Real Estate in 2025

Luxury real estate in Spain has entered a new era. Following the strategic acquisition of VIVA Sotheby’s International Realty’s operations in Catalonia by Vivium, the newly unified Spain Sotheby’s International Realty is poised to become the dominant force in the country’s high-end property market. With ambitious expansion plans and a commitment to providing unparalleled client experiences, the firm is redefining the meaning of luxury in real estate.

Paloma Pérez Bravo, CEO Spain Sotheby´s International Realty - Photo @danielschaeferstudio

Spain Sotheby’s International Realty has set forth an ambitious target: to capture 10% of the Spanish luxury market, with a projected transaction volume of €1.9 billion by 2028. This vision is backed by a robust strategy that includes expanding its external network with top-tier agents and establishing 22 strategically located offices across Spain, including Madrid, Barcelona, Costa del Sol, Costa Brava, the Balearic Islands, the Canary Islands, and the Basque Country.

The company’s CEO, Paloma Pérez Bravo, describes this move as "a natural step in our brand’s evolution, strengthening our position in Spain and reinforcing our leadership in the luxury real estate sector." The acquisition of the Barcelona and Costa Brava operations is a crucial component in achieving these goals, consolidating Spain Sotheby’s International Realty’s dominance in key luxury markets.

The firm is making a significant investment in expanding its physical presence across Spain. In Madrid, the company recently inaugurated a new headquarters on Lagasca Street, located in the prestigious Salamanca neighbourhood, alongside the opening of an office in La Moraleja, a prime area catering to high-net-worth individuals. Further south, imminent openings include a flagship store in Marbella on Avenida Bulevar Príncipe Alfonso de Hohenlohe and an office in Puerto de Santa María, Cádiz, reinforcing the company’s commitment to the luxury sector in Andalusia.

Spain Sotheby’s International Realty currently operates 14 offices, including locations in Madrid, Palma de Mallorca, Puerto d’Andratx, Alicante, Ibiza, Formentera, Menorca, Marbella, and Seville. The recent additions of Barcelona, Sitges, Platja d’Aro, and Begur further enhance the company’s market coverage and service offerings.

The luxury real estate sector in Spain has witnessed exponential growth over the past five years. According to the 2023 Hiscox report, "luxury home transactions have doubled, now accounting for 5% of the total real estate market." This growth is fueled by increasing demand from international investors and high-net-worth individuals, drawn to Spain’s desirable climate, cultural richness, and strategic location.

Elie Khouri, founder of Vivium, remains highly optimistic about the company’s prospects in Spain. "Sotheby’s International Realty’s expansion in Spain enhances our ability to market exclusive properties to a global audience," he states. "Our centralized approach strengthens relationships with our international network and improves access to high-net-worth clients seeking premier properties."

Luxury real estate is evolving beyond price points and exclusivity—it is now about offering a lifestyle, personalization, and unparalleled service. Spain Sotheby’s International Realty aims to redefine the industry by focusing on four key elements:

1. Luxury as a Lifestyle

Discerning clients seek more than just an expensive property; they value happiness, exclusivity, and curated experiences. The true essence of luxury is in the quality of life a property provides, from breathtaking views to prime locations that cater to their lifestyles.

2. Excellence and Innovation

High-net-worth individuals demand perfection in construction, design, and service. The new wave of luxury properties incorporates the latest innovations in technology, sustainability, and bespoke design. Spain Sotheby’s International Realty is committed to offering properties that not only meet these standards but exceed expectations.

3. Privacy and Personalization

The modern luxury buyer prioritizes discretion and exclusivity. More than ever, high-end properties must serve as private sanctuaries, shielding residents from the public eye while offering fully customizable spaces tailored to their unique tastes.

4. Off-Market Opportunities

An increasing number of affluent buyers seek exclusive, off-market properties. Spain Sotheby’s International Realty specializes in discreet transactions, offering access to properties that are not publicly listed. With an unparalleled international network, the company caters to ultra-high-net-worth clients who prioritize privacy and exclusivity.

The integration of Spain Sotheby’s International Realty’s expanded network enhances its ability to connect international investors with prime Spanish properties. To support this transformation, the company has ramped up its investments in marketing, technology, and talent acquisition.

A key development is the launch of its new website, integrating all managed properties across Spain into a seamless digital platform. This upgrade ensures greater visibility, accessibility, and engagement for prospective buyers worldwide.

Additionally, Spain Sotheby’s International Realty has assembled an elite executive team, bringing together top-tier professionals who share the brand’s core values of exclusivity, quality, and excellence in service.

Spain Sotheby’s International Realty is poised to become the leading luxury real estate brand in Spain. By expanding its footprint, enhancing its client services, and redefining the concept of luxury, the company is well on its way to achieving its ambitious market goals.

As the firm continues to evolve, one thing remains clear: Spain Sotheby’s International Realty is not just selling properties—it is curating luxury lifestyles for the world’s most discerning clients.

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