ZENITH: A RISING STAR IN THE NEW ERA OF TENNIS.
The young Argentine tennis player has quickly established himself as a serious threat at the very top of the sport. Francisco Cerndolo's ability to deliver a spectacular performance while remaining calm and collected no matter how intense the game becomes has made him a beloved and likable figure among fans. Cerndolo is the embodiment of Zenith's Time to Reach Your Star concept; he is realizing his ambition by relentlessly pushing himself to his limits.
Francisco Cerndolo's status as a Zenith brand buddy serves to emphasize the company's dedication to and expansion throughout Latin America. Already on the verge of becoming a tennis superstar, Cerndolo speaks to a new generation of watch enthusiasts in the region who are also pursuing their dreams.
Sharing his excitement about joining Zenith, Francisco Cerúndolo remarked, “I am honored to become a ‘Friend of the Brand’ for Zenith. It is a dream come true to be associated with a legendary Swiss watch manufacturer that embodies innovation, precision, and a drive to reach new heights. It was incredible to discover Zenith’s manufacture in Le Locle and observe the timeless craftsmanship and commitment to excellence. These values resonate deeply with my own values as a professional athlete.”
After hosting Cérundolo at the Manufacture in Le Locle, Julien Tornare, CEO of Zenith, shared: “We couldn’t be more thrilled to have Francisco Cerúndolo join the Zenith family. To come across someone who is not only exceptionally skilled, but also humble and down-to-earth is a truly rare thing. While there’s no question about his talents and potential as one of tennis’ most promising young players, Francisco stands out by demonstrating just how important it is to remain true to yourself and your values when you’re on the path to reach your star. This is what Zenith is all about, and we couldn’t be prouder of having someone like Francisco representing Zenith as he makes his mark on the world of tennis.”
Francisco Cerndolo, a native of Buenos Aires, Argentina, came from a family of sportsmen and avid tennis enthusiasts. He had an early interest in the sport and set out on a path that would shape his life. He was one of the sport's rising stars because of his dogged dedication to training and emphasis on his goals. At the young age of 23, Cerndolo won his first ATP Tour championship in Bstad in 2022, catapulting him into the spotlight throughout the world. Cerndolo has continued to show his strength and dominance throughout the past year. His victory in Eastbourne, his second, was the first by Argentina on grass since 1995. This historic win was followed by his first Wimbledon Championship title.
Cerndolo's explosive style of play and spectacular results continue to make waves in the tennis world. A strong yet courteous opponent on and off the court, he is known for his powerful groundstrokes, strategic game, and ability to adapt to diverse playing circumstances. Cerndolo's unyielding dedication, along with his innate brilliance and ferocious competitive spirit, is a wonderful fit for Zenith's determination to constantly break new ground and triumph over challenges.
Francisco Cerndolo has been named a "Friend of the Brand" by Zenith, putting him in the company of other remarkable people who represent the company's values of innovation and dedication to quality. In this way, they embody the spirit of Zenith's guiding principle, Time To Reach Your Star, as they go on a journey of shared human values and experiences.
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