Take a risk and go forward with HUGO’s newest sneaker release, the HU-GO1ST. The new trainers are a statement in themselves, with HUGO red accents and a variety of eye-catching colours perfect for the fashion-forward.
The curved, bulky design of the HU-GO1ST trainers draws attention and is in keeping with HUGO’s ongoing promotion of self-expression and originality. Its lacing system is reminiscent of hiking shoes, complete with reflective details for a striking look at any time of day or night and triangle eyelets for a customised fit. The expanded outsoles of the trainers take cues from hiking boots, with their raised triangular patterns of varying widths.
The design is finished with a bang thanks to the branded loop on the back of the heel cups. The HU-GO1ST trainers are built with a breathable lining and other comfortable materials so that you may wear them all day without worrying about your feet overheating.
A social media-driven activity will coincide with the HU-GO1ST release, inviting sneakerheads to join HUGO in a search for footwear that honours individuality above conformity. Snapchat will be releasing a special filter so that users may virtually test on the new shoes. The HU-GO1ST trainers will also be featured in window displays at HUGO stores in cities including London, Stockholm, and Dubai.
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