For over a century, Maserati has been synonymous with craftsmanship, innovation, and an unrelenting pursuit of automotive perfection. Now, with the grand unveiling of Officine Fuoriserie at the historic Maserati plant on Viale Ciro Menotti, Modena, the brand is pushing the boundaries of personalization like never before.
This exclusive space is not just a workshop; it’s a creative studio where Maserati enthusiasts can bring their automotive dreams to life. Officine Fuoriserie offers a tailor-made experience, allowing customers to craft their vehicles with bespoke finishes, custom paints, and premium materials, creating a Maserati as unique as its owner.
The iconic Trident emblem, first sketched by Mario Maserati a century ago, remains a symbol of the brand’s enduring legacy. Now, as Maserati steps into 2025, it embraces the future of luxury through the Fuoriserie Program where cutting-edge technology and artisanal craftsmanship come together in a celebration of individuality.
Fuoriserie, meaning “custom-built” in Italian, allows clients to design every aspect of their car, from exclusive body colors and tailor-made liveries to the finest interior materials. With expert designers guiding them through the process, Maserati owners become the architects of their own automotive masterpiece.
Two Distinct Collections, Infinite Possibilities
To streamline the customization journey, Maserati offers two distinct collections within the Fuoriserie program: Corse and Futura.
- Corse Collection: Inspired by Maserati’s rich racing heritage, this collection pays homage to the brand’s track legacy with vintage hues, race-inspired graphics, and hand-painted liveries. Authenticity meets modern craftsmanship, with elegant nods to the classic racing liveries of the past.
- Futura Collection: Designed for visionaries and tech enthusiasts, this collection experiments with advanced materials, innovative color palettes, and futuristic textures. Expect bold, industrial shades, matte finishes, and an avant-garde approach to automotive design.
For those seeking an even more exclusive experience, Maserati also offers Bespoke, the ultimate level of customization where every detail down to the last stitch is tailored to the customer’s precise specifications.
The Pinnacle of Personalization: MC20 Cielo “Less is More…?”
To celebrate the launch of Officine Fuoriserie, Maserati unveiled the stunning MC20 Cielo “Less is More…?” a one-of-a-kind masterpiece inspired by the Bauhaus movement. This ultra-exclusive MC20 Cielo features a striking geometric livery, meticulously painted onto a Blu Corse Matte body. The design reflects the principles of Bauhaus artistry, with dots, lines, and triangles forming a stylized Trident on the hood.
The color scheme is an elegant nod to Maserati’s racing lineage, incorporating Rosso Capannelle Gloss (from Maserati’s early race cars), Giallo Avia Pervia Gloss (representing the Modena emblem), and Bianco Audace (a refined matte-white finish). This artistic fusion continues onto the 20” Corsa Forgiati Opachi wheels, each featuring a unique two-tone finish that enhances the vehicle’s sculpted elegance.
With Officine Fuoriserie, Maserati is not just manufacturing cars it’s creating moving works of art. Whether inspired by the adrenaline of the racetrack, the excitement of innovation, or the purity of design, Maserati’s bespoke program ensures that no two vehicles are ever the same.
As the Trident enters a new era, the spirit of customization remains at its heart blending heritage with innovation, performance with beauty, and craftsmanship with limitless possibility. The road ahead is one of creativity, and Maserati invites its customers to take the driver’s seat in shaping the future of luxury motoring.
