ANNA X PACSUN: LIFESTYLE, HUMOUR, AND POSITIVITY
The legendary California lifestyle brand Pacsun has collaborated with the well-known internet sensation Anna Sitar. This partnership will mark the premiere of Anna Sitar’s very first unique swimwear line, which is called ANNA X PACSUN. This relationship brings together Anna’s unique style with Pacsun’s classic Southern California vibe, resulting in a swimsuit range that is designed to make a statement at the beach throughout the forthcoming season.
Anna’s material, which is centred around lifestyle, humour, and positivity, has captured viewers all over the world, and she has a global following of over 13 million people across TikTok, Instagram, and YouTube. Anna is now further expanding her impact into fashion design and merchandising. She has established herself as a key personality in the digital world through her social media series that has gone viral and by capturing her daily experiences. During the live presentation of the collection that will take place on Pacsun’s TikTok, Anna will provide her fans with the option to make purchases exclusively through the platform. This exemplifies the smart and effective utilisation of the TikTok Shop functionality by Pacsun in order to provide its community with rapid access.
In the year 2022, Anna launched her very first personal product brand, drawing inspiration from her love of fashion and design. After working together with Pacsun on a number of content initiatives over the course of the years, including recording footage for Pacsun during the large event that the NFL held in 2022 and hosting Pacsun’s onsite livestream in 2023, the connection between Anna and the brand was a logical progression.
“It has been such a pleasure co-creating with Anna, whose authenticity and vibrant personality complement our brand,” said Addie Rintel, VP of Women’s Merchandising at Pacsun. “We’ve seen a lot of success when collaborating with creators who align with our customers, and the most exciting content stems from a natural appreciation and like for our product, and Anna is that girl. She is a true creator, and we’re excited to expand on our partnership with her to bring ANNAXPACSUN to life and give her followers and our community an accessible opportunity to share her style.”
Co-creating the styles and personally filming the creative content for the ANNA X PACSUN collection and campaign were just two of the many ways in which Anna was instrumental in the development of the collection and campaign. The line is a reflection of her personality, with each piece being inspired by her passion for the sunsets in Southern California and her dedication to making every day seem a little bit cosier.
“My journey as a content creator revolves around spreading light and positivity. Partnering with Pacsun to introduce the ANNA X PACSUN collection allows me to extend that same energy to fashion. Each piece is designed with love to create a sense of comfort, confidence, and readiness to embrace the day and to empower everyone to be their best selves,” said Sitar.