BOGNER: ELEGANT AND CALM
The well-known German alpine luxury sportswear brand Bogner has expanded the selection of items that it sells at its standalone concept shop, which was only recently launched on Dover Street in London. Following the inauguration of the shop in December in collaboration with The Bergladen Group and the introduction of its ski line to the United Kingdom, Bogner London presented the Bogner Active Sports collection for the Spring/Summer 2024 season. This new company specialises in high-quality golf equipment, providing both ready-to-wear items that seamlessly transition from the fairway to daily life and a carefully curated selection of goods designed for the course.
A broad range of polos, shirts, sweaters, trousers, and skirts in traditional colour schemes are included in the most recent collection, which pays homage to classic golf wear basics. Each item in the collection has been skillfully fitted to provide the best possible fit and for maximum flexibility of movement. In this launch, Bogner blends streamlined designs with a dash of modern flair, integrating the brand’s iconic insignia and hues, and doing all of this without compromising anything in terms of performance or quality in the name of fashion.
The colour pattern represents the summertime, which results in a lively atmosphere for golfing. As a result of the combination of bright colour variations and neutral tones, an environment that is both elegant and calm is created, which highlights the sense of casual elegance that is present on the golf course. The company is committed to both fashion and functionality, as seen by the fact that each and every piece of apparel is produced with careful attention to detail and constructed with high-performance materials.
Classic knitwear has been simplified with contemporary patterns, vivid colours, and geometric microprints to provide golfers with everything they require to stand out on the course and beyond this season. Golfers this season have an abundance of opportunities to sink putts with flair thanks to the collection’s concise and smart colour schemes, which offer brilliant reds, clear blues, and classic beige tones all across the collection.
Athleisure is becoming increasingly versatile, since the line between formal and informal attire is becoming increasingly blurry. It may be worn to any function. Additionally, Bogner has added comfort and refinement to its collections of golf attire for both men and women in order to develop golf apparel that is ideal for every circumstance. Despite the fact that the weather isn’t always great, Bogner London offers an impressive selection of practical golf attire.
