HR Owen Ferrari in Hatfield with Carlos Sainz.

In order to top off the occasion with the debut of the Ferrari Roma Spider and the opening of a brand-new Ferrari dealership, the team at H.R. Owen invited Carlos Sainz, a Formula 1 driver for the Scuderia Ferrari, to cut the ribbon.

In a magnificent white Ferrari SF90 Stradale, the Scuderia Ferrari Formula 1 driver arrived at the contemporary facility's red-carpeted entry, where he joined H.R. Owen CEO Ken Choo and more than 200 guests for the invitation-only evening.

In honor of Ferrari's iconic Rosso Corsa color, the two-story showroom's exterior was floodlit in red. In addition to two driving simulations where guests could race the Ferrari F1 car, there was live music and a DJ set for the visitors' entertainment inside.

In honor of the brand's history and the nationality of Vincent Tan Chee Yioun, the founder of Berjaya Company Berhad, the parent company of H.R. Owen, the guests were served both Italian and Malaysian food. Through close collaboration with Ferrari S.p.A. in Maranello, Mr. Tan's vision has been essential in further enhancing Ferrari's image in the UK. Prior to the opening of the Company's third and largest showroom in Hatfield, which is located in South Kensington, the Group erected a Ferrari dealership in Mayfair. By purchasing the old Joe Macari-run Ferrari Service facility in South London at the end of 2022, H.R. Owen improved the experience for Ferrari owners while giving them greater choice and convenience while taking care of their vehicles.

The debut of the brand-new Roma Spider made the occasion even more memorable. With the newest model from Ferrari, the Roma Spider, you can enjoy the thrilling symphony from the twin-turbo V8 engine under the tall, flowing hood as the clever fabric top folds down in only 13.5 seconds.

Thanks to the team of skilled specialists and cutting-edge smart technologies that offer each car a thorough visual examination before it ever enters the cutting-edge workshop, Ferrari clients will also experience the highest levels of service and convenience from the new Aftersales center. The facility is already home to three Ferrari Daytona SP3s, the newest model in the exceedingly premium Ferrari "Icona" series, reflecting the top-notch standards of care it offers.

“An official Ferrari presence in Hatfield, with a brand-new H.R. Owen dealership, is one important step to further bolster our network and boost customer satisfaction. The new location will deliver an even more exclusive and unique Ferrari experience to nurture our community of Ferrari enthusiasts in the UK”, said Enrico Galliera – Ferrari Chief Marketing and Commercial Officer, “and it fits perfectly in with the Mayfair and South Kensington showrooms.”