‘Pagoda’ by Everrati Makes Global Debut at The Monaco Yacht Show.

Zero-emission Mercedes-Benz SL W113 'Pagoda' is the newest addition to the ever-expanding portfolio of Everrati Automotive, an acclaimed technological firm specialising in reimagining and futureproofing automotive icons via the integration of cutting-edge electric vehicle (EV) powertrains.

The new model, which represents the pinnacle of discreet, eco-friendly opulence, made its world debut at the illustrious Fairmont Monte Carlo, a stone's throw from the world-famous Formula 1 Hairpin Curve, which remained on display in the hotel's grand lobby until the end of the Monaco Yacht Show.

Celebrities have been snapping up Mercedes-Benz SL 'Pagoda' models ever since they were introduced in 1963 because the model is ageless in its elegance and style. The SL 'Pagoda' has been driven by a wide range of celebrities, from rock legends like John Lennon and Tina Turner to Hollywood icons like Audrey Hepburn and Charlton Heston to up-and-coming artists like David Coulthard and Harry Styles.

Everrati has now reimagined the masterpiece with due reverence. This Mercedes-Benz was hand-built and painstakingly restored to concours standards with the help of a cutting-edge electric powertrain that Everrati developed, manufactured, and created in-house. The graceful SL 'Pagoda' is now the best open-top, two-seater, zero-emission luxury grand tourer in the world.

Justin Lunny, Everrati Co-Founder and CEO said: “Monaco Yacht Show is one of the world’s most glamorous and exclusive events and, without doubt, Everrati has pulled out all the stops. I am delighted we have given our redefined electric Mercedes-Benz SL ‘Pagoda’ such a fitting global debut, thanks to a remarkable collaboration with the Fairmont Monte Carlo Hotel – a revered brand that shares our passion for sustainable luxury.

“This meticulously restored and redefined car is the ultimate two-seater electric luxury grand tourer, a unique proposition which pays homage to the history of the legendary SL ‘Pagoda’, yet is fully futureproofed, enabling it to be enjoyed today - and in the hands of the next generation tomorrow. We are witnessing a revolution with surging demand for high-end sustainable vehicles which are zero-emission yet retain timeless design and iconic character. We look forward to showing VIP show visitors how we have reinvented this piece of automotive history to the highest standards and could not wish for more appropriate surroundings.

“I am also delighted we have such an eye-catching presence at Monaco Yacht Show this week, through our redefined and electrified Land Rover Series IIA, which will be on chauffer duty throughout, and our innovative Defender Shore Tender partnership with Bannenberg & Rowell and Edmiston.”

The SL 'Pagoda' as reimagined by Everrati is a one-of-a-kind offering because of the sumptuous fusion of history, modern comforts, environmental responsibility, and future-proof technology that it provides. As automobile stewards, Everrati maintains the vehicle's integrity while adding an OEM-grade engine upgrade that outperforms the original, providing unsurpassed recreation and preservation for owners through generations.

By restoring and maintaining these automotive classics with such love and attention to detail, Everrati creates works of art that not only reflect the spirit of the eras in which they were built but will continue to do so for centuries to come.

At the Monaco Yacht Show, Everrati not only unveiled its new electric SL "Pagoda," but also used its zero-emission Land Rover Series IIA to transport VIP guests around the principality. Additionally, in partnership with superyacht designers Bannenberg & Rowell and superyacht brokers Edmiston, the company will unveiled its new Defender Shore Tender Edition.

Discover More: Everrati Automotive and Monaco Yacht Show

In House Editorial Team

IMPERIUM brings together some of the world's most fascinating brands and assets. Each Edition of IMPERIUM, we present the finest products and services the luxury market has to offer in an easy-to-read manner.

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