Power, Refinement, and A Touch of the Unexpected.

All of the most influential people in the fashion industry were waiting with bated breath to witness Victoria Beckham make her debut on the runway when she debuted her namesake apparel brand in 2008. Even after more than 15 years, Beckham’s designs continue to be a staple during Fashion Week. They are highly sought after because of the sleek refinement and fun combination of feminine and masculine tailoring that they feature.

Breitling has just introduced a new collection of watches that were developed in collaboration with Victoria Beckham. A one-of-a-kind partnership between the renowned fashion house creative director and the luxury wristwatch resulted in the creation of the Chronomat Automatic 36 Victoria Beckham line. The collection is only available in a limited quantity of 1,500 pieces.

“The Chronomat is already a versatile watch with a classic form,” commented Breitling CEO Georges Kern on the partnership. “With Victoria Beckham’s signature style, this collection is a modern, radiant expression of that timepiece.”

In response, Beckham highlighted her excitement for the creative process that Breitling employs, saying, “It has been wonderful watching Breitling’s craftsmanship and innovation come together with my ideas to create something that is so elegant and fresh.”

Breitling’s Chronomat is a stylish watch that can be used for a variety of purposes. It is a particular favourite among ladies who wish to have the best of both worlds: fashion combined with functionality.

Classic Chronomat elements, such as the metal rouleaux bracelet and raised rider tabs at the 15-minute mark, are still present in the Victoria Beckham line. The use of peppermint, midnight blue, dove grey, and sand are some of the refined new hues that have been blended with these. Beckham’s personal Spring/Summer 2024 palette served as inspiration for these colour schemes.

Not only does the collection have the Breitling emblem on the dial, but it also displays Victoria Beckham’s initials on the second hand. Additionally, the collection offers a selection of cases that are either made of stainless steel or yellow gold, which is a material that Breitling has designed specifically for use on this line. There is also a reference to the limitation on the dials, which read “One of 400” for each of the stainless-steel pieces and “One of 100” for each of the gold versions. Keep a keen eye out for the VB emblem and text that are subtly displayed on the bracelet.

In addition to being powered by the Breitling Calibre 10, the Chronomat Automatic 36 Victoria Beckham has a running duration of roughly 42 hours when it is removed from the wrist. Due to the self-winding automatic three-hand movement and date functionality, it continues to function on the wrist for as long as you continue to wear it. The Contrôle officiel suisse des chronomètres (COSC) accreditation is a prestigious independent evaluation of the watch’s precision and performance. Each and every timepiece made by Breitling has this certification.

When you purchase this limited-edition Chronomat, it will be packaged in a co-branded box that has been carefully created, and the gold pieces will come with a co-branded travel pouch.

Mario Sorrenti, a famed Italian fashion photographer, was responsible for the gorgeous campaign for the collection. He is known for his photographs of the world’s most powerful leaders, celebrities, and supermodels. His work is permanently shown in the V&A Museum and National Gallery in London. Annemary Aderibigbe, a rising star in the modelling industry, is featured in the campaign. She is a model who epitomises the spirit of both the Breitling and Victoria Beckham women: power, refinement, and a touch of the unexpected.

Since the year 2018, Breitling has made a commitment to increasing the number of women’s watches it offers. Breitling continues to honour women who are fearless, genuine, and unashamedly confident with the Chronomat Automatic 36 Victoria Beckham. These are characteristics that are timeless and will never go out of style.

In House Editorial Team

IMPERIUM brings together some of the world's most fascinating brands and assets. Each Edition of IMPERIUM, we present the finest products and services the luxury market has to offer in an easy-to-read manner.

Previous
Previous

ZENITH: 55 Years in the Making

Next
Next

Growing Number of Hiking Trails in the Middle East.