RUM: Cocktails for a Cause
Copalli Rum will continue its Cocktails for a Cause programme in recognition of Earth Day 2023. Through this programme, Copalli Rum collaborates with bars, eateries, and stores to raise money for causes that support environmental protection. In observance of Earth Day on April 22, the programme will continue throughout the entire month of April.
At the Copal Tree Distillery in the Southern Belizean rainforest, Copalli Rum is a clear, pure rum that is responsibly made. Copalli Rum is made at a distillery with a minimal carbon footprint that uses just three ingredients: organic sugar cane, rainwater, and yeast. Participating bars in California, Florida, and New York will mix drinks with any of the Copalli Rum styles — White, Barrel Rested, or Cacao — throughout the month of April. Each drink will have a unique garnish that can be planted at home to create a bouquet of wild flowers.
A QR code that provides more information about the initiative and the organisations that benefit is located on the back of the garnish. One dollar will be donated to regional organisations like Food Forward in Southern California, Foodwise in Northern California, the Rainforest Trust in Florida, and the Billion Oyster Project in New York for each featured cocktail served during April at participating establishments. Here is a summary of the participating accounts.
Copalli Rum will give $5 to the Rainforest Trust for every bottle bought online in April. This means that people who can't visit a participating store can still join in on the fun.
"Sustainability is core to the DNA of Copalli Rum, not just a marketing initiative," said Brian Baker, CMO, Copalli USA. "Last year this program raised more than $7K thanks to the creativity of our partners in the hospitality community and the support of our fans. We're excited to re-engage with consumers and our partners in the on and off premise again this year to raise funds for local organizations while reinforcing the importance of being environmentally responsible."
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