Saks and Dior Debut "Dior's Carousel of Dreams at Saks"
For their annual Christmas project, Saks and Dior have joined forces to create an extraordinary campaign called Dior's Carousel of Dreams at Saks. This is the first time Saks has ever teamed with a premium fashion label. Saks' famous Christmas displays and a ten-story-tall theatrical light show were unveiled at the Saks Fifth Avenue New York flagship yesterday, and an exclusive World of Dior digital pop-up was launched on Saks.com the same day.
The unveiling event showcased a performance by the Martha Graham Dance Company, whose costumes were designed by Maria Grazia Chiuri, Dior's Creative Director of women's haute couture, ready-to-wear, and accessories collections. Jennifer Lawrence, an Academy Award-winning actress and Dior Ambassador, made a special appearance.
"We are thrilled to bring our iconic holiday initiative to life in partnership with Dior and introduce the first-ever World of Dior shopping experience on Saks.com," said Marc Metrick, CEO of Saks. "This exciting collaboration is a testament to the power of the Saks Fifth Avenue brand and the strength of our partnerships with the world's leading luxury fashion houses. For decades, we have presented our holiday windows and light show as our gift to New York City, and this year we are honoured to do so in partnership with Dior to further elevate the unique and inspiring experience we deliver to our customers. We look forward to welcoming our customers to the magical World of Dior across the Saks Fifth Avenue ecosystem this holiday season."
Saks x Dior Holiday Event Facade & Light Show
"The traditional holiday celebration at Saks, inaugurated by its marvellous Light Show on the iconic Fifth Avenue, is one of the most keenly awaited, spectacular and enchanting in the world," noted Delphine Arnault, Chairman and CEO of Christian Dior Couture. "I am particularly proud that Dior, our 'kingdom of dreams', the incarnation of excellence and elegance, is able to take part in the magnificent event this year, sublimating it with its exceptional savoir-faire and the virtuoso inventiveness of our teams. The unique alliance between Saks and Dior – initiated over 70 years ago by Monsieur Dior himself – has a highly symbolic value for our House, bringing together the unwavering history we share with the United States and our perpetually reinvented heritage. An ode to the magic of creation in all its forms."
"It has been such a great honour to collaborate with the Martha Graham Dance Company for this special event at Saks," added Maria Grazia Chiuri. "Through my work as a designer, I have cherished the creative dialogues I have had with dancers and choreographers. Martha Graham's legacy—the way she redefined bodies in motion, especially those of women through clothes—is truly an inspiration. I was thrilled to revisit it with my own point of view and interest in contemporary textile innovations and developments."
An important feature of the collaboration is the temporary World of Dior pop-up shop that Saks has created on Saks.com. This is the first time that all categories of Dior items may be purchased online anywhere other than Dior.com. Dior Maison, Baby Dior, La Collection Privée Christian Dior, shoes, leather goods, accessories, and ready-to-wear for both men and women are just a few of the lines showcased at the Dior pop-up on Saks.com.
Exclusive goods showcase fresh discoveries at the unusual pop-up. Reimagined in a toile de Jouy design adorned with butterflies—symbols of the Dior Cruise 2024 collection and a crucial component of Dior's Carousel of Dreams at Saks—are timeless Dior favourites like the Saddle and Dior Book Tote bags as well as the Walk'n'Dior trainers. The newly unveiled Dior Icons capsule by Kim Jones is now available for pre-order on Saks.com and features menswear, sportswear, knitwear, and denim suitable for any occasion. Moreover, a candle, tray, and decorative cushion from the new Dior Maison collection are showcased, drawing influence from the Dior Cruise 2024 collection. This exclusive collection is ideal for the holidays and can only be found at Saks.
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Imagery Courtesy of BFA for Saks and Dior.