The Ultimate Jewel in The Crown for London Concours.
The most recent brand to join the London Concours is Koenigsegg London, the city's newly announced retailer for Sweden's ground-breaking hyper sports car brand. Along with 100 privately owned cars that make up the show's centrepiece, the hypercar brand will join an exceptional lineup of automakers and industry experts showcasing their creations at the capital's premier concours event. From June 6–8, the Honourable Artillery Company Headquarters will host the London Concours.
The London Concours marks Koenigsegg London's first appearance at a major UK event. During the London event, the Swedish brand behind the remarkable Jesko, Gemera, and Regera will make their capacity public for the first time. Guests will get a chance to experience firsthand the incredible power, accuracy, and exclusivity that characterise Koenigsegg automobiles.
The debut of Koenigsegg London at the London Concours comes ahead of the inauguration of its Kensington showroom later this summer. The cutting-edge boutique's painstaking attention to detail and faultless symmetry perfectly complement the exciting hypercars on show. A group of enthusiastic automotive professionals will be available to walk clients through the process of custom setup, provide in-depth product expertise, and provide first-rate after-sales service.
Koenigsegg has continuously created brand-new technology and technical solutions since its establishment in 1994 in order to create hypercars that push the limits of performance and design. Performance vehicle fans all around the world respect them as symbols that subvert the conventional hierarchy of supercars. With Koenigsegg London, citizens of the nation's capital will finally have the opportunity to view and purchase Christian von Koenigsegg's avant-garde creations, including at the London Concours.
Other prestigious manufacturers, such as McLaren London, Alpine, and Rodin, as well as Jaguar Classic and Land Rover Classic, will be present at the event in addition to Koenigsegg London. The legendary British motorcycle manufacturer, the Norton Motorcycle Company, will be on hand to represent the greatest two-wheeled vehicles.
Andrew Evans, London Concours Director, said: “Our event represents an opportunity to not only admire a world-class collection of privately owned cars, but to also walk away with one of your very own. Just as we do with the selection of cars at the heart of the event, our line-up of automotive and luxury partners is very carefully curated to ensure we are presenting our visitors with only the best brands and products. Koenigsegg London represents the ultimate jewel in the crown for London Concours, we’ve long admired this leading hypercar brand, and to have it hosted at our event is a truly monumental moment for our audience.”
Adam Nardone, Dealer Principal of Koenigsegg London, added: “We are thrilled to bring Koenigsegg’s unique brand of automotive excellence to this year’s London Concours. Our team is dedicated to providing a truly exceptional experience to every client, from the moment they step foot into our showroom to long after they take delivery of their bespoke commission. Our aim is to be recognised globally as the number one destination for the purchase and aftercare of all Koenigsegg products.”
Aston Martin-focused Nicholas Mee & Co., ancient Land Rover restomod specialists JE MotorWorks, Evolution E-Types, which provides superb hand-built restorations and modifications to the classic Jaguar, and JD Classics will all have restorations on display at the London Concours. Some of Lunaz Design's most recent reimagined automotive icons with brand-new electric drivetrains will be on display. At the Concours of Elegance in September, the renowned auction house Gooding & Company will display some of the items that will be offered for sale, while Moss Automotive will highlight its luxury automobile storage by displaying a number of the vehicles that it is entrusted to maintain.
These brands are displayed alongside one of the finest collections of more than 100 privately owned cars on the lush lawns of the Honourable Artillery Company HQ.
Discover more: London Concours