Turning my Passion for Art, Self-Expression and Makeup into Reality.
Ariana Grande, a multi-talented Grammy winner, singer, and actor, founded the award-winning beauty line r.e.m. beauty. Sandbridge Capital, a top consumer-focused private investment business that only collaborates with high-growth international companies, announced a strategic investment in r.e.m. beauty. By continuing product innovation, talent sourcing, and geographic expansion to meet the brand's soaring worldwide demand, this alliance offers r.e.m. beauty a compelling opportunity to maximise its potential on a global scale. Longtime colleagues HYBE America, Live Nation Entertainment, and Universal Music Group joined Strand Equity in the venture as well.
Courtesy of r.e.m. beauty
Since its establishment in 2021, r.e.m. beauty has produced high-performing, cutting-edge clean cosmetics that inspire self-expression, creativity, and self-assurance. The goal of Ariana Grande's r.e.m. beauty line is to provide individuals with the abilities to realise their wildest, most imaginative, and vivid fantasies. The clean, vegan, and cruelty-free brand offers a wide variety of hues and products that are accessible to everyone and has recently received PETA certification. These items vary from colour cosmetics to treatment and complexion products. Since their release, the star items from r.e.m. beauty have repeatedly sold out thanks to praise from both customers and the media. To date, the company has won numerous awards, including "Best Mascara" in Allure's annual Best of Beauty Awards, "Best New Brand" in Allure's Reader's Choice Awards, and "Best Liquid Eyeliner" in Cosmopolitan's 2023 Holy Grail Beauty Awards. In addition, r.e.m. beauty has created a devoted group of beauty enthusiasts known as "The Flight Crew," which has allowed the company to interact with content creators on various social media platforms and create viral product moments like the best-selling Lustrous Liquid Eyeshadows and Essential Drip Lip Oils.
In addition to being sold on rembeauty.com, r.e.m. beauty is presently only offered at ULTA Beauty in the US, Sephora in Europe, and Selfridges in the UK. The company will keep concentrating on its core areas, and it will soon reveal new expansion ambitions.
"This has been a truly inspiring time for me as a founder, turning my passion for art, self-expression, and makeup into reality and watching r.e.m. beauty find its wings, especially now during this new era for the brand. I'm thrilled to have these amazing partners join us at this time, supporting our vision and expansion so that fans worldwide can continue to grow with us and enjoy our products. This next chapter could not be more exciting, and I can't wait for everyone to see what is yet to come." said Ariana Grande, Founder of r.e.m. beauty.
Courtesy of r.e.m. beauty
"I joined Ariana and r.e.m. beauty because I believe in both Ariana's overall vision and the brand's fundamental values, which will be at the core of everything we do," said Michelle Shigemasa, recently appointed CEO of r.e.m. beauty. "This bespoke partnership with Ken Suslow and the Sandbridge team opens a world of opportunities for r.e.m. beauty to supercharge our growth through focused investment and further scale r.e.m. beauty's already highly engaged audience of beauty enthusiasts. The best is yet to come!"
"r.e.m. beauty has earned the trust of the beauty community and consumers alike by creating an impressive, best-in-class line of products inspired by Ariana's compelling mission driven brand vision," said Ken Suslow, Sandbridge Capital Founder and Managing Partner. "We are thrilled to come together with Ariana and her stellar r.e.m. team in support of the brand's strong growth trajectory through our global industry network and brand building expertise."
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