Capturing the Wonder and Rare Natural Luxuries of the French Alps.

28 May

During the official launch party for Grey Goose Altius, which took place at a private home in the breathtaking slopes of Cap Martinet, Ibiza, A-List actor and DJ Idris Elba entertained guests such as his wife Sabrina Elba, Amy Jackson, and Leomie Anderson.

The VIP party featured performances from DJ Aniurks, Rudimental's King Crowney, and Doorly, who is a regular DJ in Ibiza. In addition, guests were given breathtaking vistas of the natural beauty that Ibiza has to offer. During the party, guests were among the first to test the new vodka, and they also had the opportunity to drink Grey Goose Altius. Guests continued to enjoy music and Grey Goose Altius drinks far into the night at an after-party that was held at Club Chinois, a premium nightclub. Grey Goose was the host of the VIP section at the after-party.

(L to R) Amy Jackson, Leomie Anderson and Idris Elba attend the star-studded GREY GOOSE Altius launch party on May 25, 2024 in Ibiza, Spain. Photo by Dave Benett

Ahead of the event, Idris Elba said, "I throw everything into my music, refining it and fine tuning it, until it hits right. That's the same vibe I get with Grey Goose Altius. The dedication, the attention to detail —it's about the craft in every drop, which is exactly what you want when you're celebrating something real."

Idris Elba DJs to a star studded party at the launch of GREY GOOSE Altius in Ibiza

A glacial filtering process that is thirty times slower than the original Grey Goose expression was used to create the new premium vodka, which made its debut for the very first time at the private celebration. The water used in the production of the vodka came from a natural spring in the French Alps. Utilising the natural effects of high-altitude temperatures, Grey Goose Altius is able to produce a vodka that is extraordinarily smooth. This is accomplished by recreating the remarkable. In order to provide a refined drinking experience, Grey Goose Altius can be consumed neat, at a very low temperature, or over ice.

In comparison to other vodkas available on the market, Grey Goose Altius is distinguished by its one-of-a-kind production method, which guarantees a drinking experience that is both sophisticated and of superior quality. The brand's dedication to quality is demonstrated by the meticulous attention to detail required to obtain the water from a natural spring that is in immaculate condition and to make use of temperatures that are high in altitude. Grey Goose Altius guarantees a smooth and elegant flavour that is guaranteed to surprise even the most demanding vodka enthusiasts. This is true regardless of whether the vodka is consumed straight or in a cocktail preparation.

In House Editorial Team

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